ABSOLUTE, a startup technology brand with a unique patented technology –signal boosting for the iPhone– expanded its product line. In order to properly explain the intricacies of their tech, an expanded iconography system was required. Some icons were meant to be used as small as button and some as big as a billboard. Some icons required to communicate one simple concept (such as an action) yet others represented much more complex and illustrative metaphors. Everything was co-created with Jenny Chih Chieh Teng.
The chosen design method was to draw all icons inside a circle with a fix margin and grid. The same stroke width and round corners was to be applied to all lines, for pleasing visualisation in both tiny screen environments or huge printed posters. That unified stroke, together with the repetitive shape of a circle, would help in bring the whole system together.
