Challenge: To create a system, or toolkit that can be used to help users design a more productive morning. The tools must be easy to use and cheap, and the brand has to appeal to an unenthusiastic or unmotivated audience. 

Solution: I created a company called Waking Up, that uses morning routines or the six methods, to create tools that help encourage productivity and improved well-being.

See the presentation below for a better look at my process and the final products.