TEDxUMN is a student run organization that puts on an independently organized TEDx talk that focuses on the University of Minnesota Community and its students. I had the opportunity to work on the TEDxUMN team as Co-Creative director with Breanna Vick, creating a brand, identity, and marketing materials for the event as well as designing the stage and parts of the presentations.
Over 1,000 in attendance of event, and thousands of views online of videos taken during the event. Creating a brand for TEDxUMN was a great opportunity to see something from start to finish with lots of exposure.
As part of the creative team, we got to design a stage for the event that worked with our design. To communicate the Reawaken branding we created lines by using hundreds of paranoid strings mounted from the top of the stage to the bottom, to create visual interest on the stage and presentations.