Real tennis – one of several games sometimes called "the sport of kings" – is the original racquet sport from which the modern game of lawn tennis (usually simply called Tennis) is derived. It is also known as court tennis in the United States, formerly royal tennis in England and Austrailia.

TRA - Tennis & Racquets Association have created a new Competetive Squad (TRACS) program to allow young players have top quality coaching and extra court time to reach pro level.

Real Tennis racquets have a unique head shape that is only seen in this sport, so this had to be used within the logo design. This helps the logo from being associated with the modern day lawn tennis.

This Competitive Squad logo will be allocated for the elite UK players involved in the world series in conjunction with the TRACS logo used for anyone involved in the Association.

Print based advertisement located in Squash, Tennis and Badminton Clubs were used to let quality racquet sports players know what Real Tennis is, and whether they should consider taking professional Real Tennis training.  

Advertisements have also been placed in areas of high traffic to capture an audience who are unaware of what the sport actually is.

First initial designs, the first implicating the straight yard lines shown on the Real Tennis court and the second showing the unique dropped net that is used during play.