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    'The Little Blue Book' project involved creating a 64 page brochure for the UK based ski shop 'Edge & Wax'. Its main purpose was to display the s… Read More
    'The Little Blue Book' project involved creating a 64 page brochure for the UK based ski shop 'Edge & Wax'. Its main purpose was to display the shops best selling rang in a simplistic, clean and space effective design format. It also needed to give the reader a general summary of ski technology and what products suited them for their activities on the mountain. Read Less
    Published:
The Little Blue Book Vol:3
 
'The Little Blue Book' project involved creating a 64 page brochure for the UK based ski shop 'Edge & Wax'. Its main purpose was to display the shops best selling rang in a simplistic, clean and space effective design format. It also needed to give the reader a general summary of ski technology and what products suited them for their activities on the mountain.
The use of a binding made it a 'book' and not a budget magazine. This gives the customer that sense of quality which will then be connected to the shop itself, as well as making it an item that you will keep and not flick through and then throw away.
 A simple idea of the virgin snow for the cover and then a fully skied run at the end to show the 'start to finsish'. The full bleed powder snow cover I felt worked well in giving the customer an instant urge of skiing too.
Using slightly filled boxes with a simple numeric system throughout the book gave the reader an easy quick system to use to get to the correct products.
Throughout the book some pages feature a small ‘play video’ logo with a link to the ‘Edge & Wax’ site which allows the reader to quickly find the product they are after to either buy or look at video reviews for more in depth detail about the product.
A simple system was needed to segregate the products, pricing and images without being to cluttered. The thin, light grey dotted line is subtle enough that you hardly notice it but still gives each product a defined designated space without harming the visual of the page.
As some products are available in too many colours to show in a limited space 64 page book, this coloured dot system worked simply and cleanly to resolve that problem. If the reader wanted to see the whole colour range they have to follow the link at the bottom of the page.
 
Request your own copy of the Little Blue book here;
 
http://www.edgeandwax.co.uk/promo/littlebluebook/
 
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