adidas plans to launch Z.N.E. 90/10 limited edition. To echo the product concept: for athletes, 90% of game day performance is decided in the mind, 10% is physical.
In China,
the package always be seen as static appearance.
So we make special edition package for adidas Z.N.E. 90/10.
Transform static appearance into dynamic,
make consumers have a more profound impression on 90/10
When lift the outer covering,
consumers would perceive the focus before the game.
507K Social media post engagement
90 pcs limited edition sold out in 1 hour
Creative Director / Art Director : eversong
Designer : Yukon Cheung
Project manager : Targaryen Yang, Colin Lin
