This summer，adidas basketball started the #TakeOnSummer（#火拼#）campaign.
In China,to promote their campaign and the basketball battle,adidas newsroom nominated us（UIDworks) to create a series of visualization and
make the visual standard for the campaign in China.
We created the new visual based on materials from adidas global and give #Takeonsummer a new and more appropriate look&feel for local communication.
The challenge is how to make global original footage combined indigenous element made them show more resolute and iron.
In china,#TakeOnSummer this campaign main content will make young player came face to face with one another to fight,So we should maket audience feel the competition aura and summer passion.
We created new pattern for this campaign.In the teaser video,we used 3D technical combined 2D to made four video.
We also designed the KV for "THE HUNT"(猎火行动),and all social posters \ video post-production.
Since adidas invited Indigenous Rap singer make theme song for this campaign,we made five cover put on the social media.
Agency: UIDworks SH
Creative Director/Art Director: eversong、Sinn Chen
Head of Design：eversong
3D Modeling：邝、Gary Lee
3D Motion Designer：邝、eversong、Gary Lee、周、大宝
2D Motion Designer：Gary Lee、Jorel Liu、Vane Lo、Sige Yu、孙、周、大宝、李浩然
Graphic Designer：eversong、Sinn Chen、安贤杰、Joann Jin、曹莹、姜苏纹、Jorel Liu、Warsaw Hua
Producer: 王晨羽、Winter Zhang（adidas）、Sige Yu