Rebranding Night Owl.
Based on the existing logo a new corporate design was developed. I created an unique illustration style adapted from the shape of the former geometric logo design. This allows us to use two slightly different logos for different sections without losing the recognition value.
Because of the geometric and iconic composition the illustrations are useable as a harmonic pattern as well. The letterhead has a clean structure with lots of negative space to create a modern look. The layout allows us to use a part of the negative space for generative changing patterns without damaging the identification factor.