No Word Indeed Fruit Soda
Sometimes we are attracted to buy products because of the advertising slogans on the packages which exactly express our feelings, such as lessons of life, the desire to confess our love, and our voice for work. Unlike speaking, as an indirect way of communication, gestures can reveal our thoughts implicitly. Any slight difference in the angle and position of the gesture may change its meaning. That is, gestures are not so clear and definite like words and languages, which leave people more room for imagination. Therefore, we use gesture as the bottle’s form of “No Word Indeed Fruit Soda”. People can use our product not only to express their emotions, but to communicate with others, which may make them be much willing to reuse it. Moreover, its unique appearance definitely can grab people’s attention.
「不用說」水果蘇打系列飲料
人們有時因為飲料包裝上所寫的話語切中心境而進行選購，像是職場心聲、正好想要告白的心情、人生的體悟等。有些話語不想明說，卻又想要表達。而手勢，作為表達的方式之一，不如文字語言明確，伴隨著不同的揮動方式、角度，都會影響意涵，相較於文字語言更具有一些解釋與想像的空間。因此「不用說」水果蘇打飲料，以手勢做為造形，在表達買者的心情外，也能讓購買者在喝完之後拿來與人互動。不僅能提升重複使用的意願，同時，特殊而搶眼的造形也能夠吸引消費者的目光。
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