Zhiirong Chen's profile

杉葉|Cedar Leaves

           Cedar Leaves is a type of fashionable handmade accessory design in Taiwan. They sell accessories including, bags, badge, hats, headbands,… etc. Cedar Leaves combines elements of needle and thread to represent the meaning of cedar leave's florid --"born for you". When conducting brand identity, it centers around the meaning “Sewing my heart into your heart”.  

         杉葉是台灣的手作時尚配件的品牌,銷售的項目主要以包、帽、配飾為主。杉葉品牌的核心源自於它的花語:「為你而生」,因此在進行品牌識別發想時,主要以呈現「將心意縫製進去作品」的視覺意象為中心主旨,並將「手作」、「針線」、「杉葉」的元素運用其中。更設想到未來會運用在配飾上的情況下,考慮整體造形。
           Auxiliary graphics are inspired by the word “Cedar”, stitches, and buttons.
           輔助圖形則取「杉」的 彡,結合鈕釦、縫線的車縫方式作為靈感
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           The creation structure is to turn a business card into a bag. It not only makes a deep impression the merchandises they sell, but also keeps the business card to stay in customers’ hands. The content of card uses QR code to increase visiting intention and accessibility.

           以包包的結構作為名片,除了加深這個品牌的主要販售商品印象之外,有趣的名片更能夠延長留在客人手中的時間。在內容上,不再用冗長的網址讓客人慢慢輸入,而是直接使用二維條碼,增加造訪的意願以及方便性。
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杉葉|Cedar Leaves
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杉葉|Cedar Leaves

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