During my tenure at Publicis, I contributed as a key member of a specialized digital advertising team focused on diverse areas including display, social media, and email marketing. Within this dynamic team, I held the role of lead production designer, with a specific focus on spearheading Sephora's email marketing endeavors, prominently including the Beauty Insider Rewards Bazaar program. This role demanded meticulous attention to detail, an extensive grasp of the brand's identity and the seamless application of brand standards, all while upholding a swift and efficient design process.
As the lead designer, I assumed responsibility for creating layouts for a range of communication within Sephora's Beauty Insider Rewards Bazaar emails, product release emails, and special events communications. In addition to my design contributions, our collaborative design team proactively presented Sephora with innovative email marketing solutions. This involved not only crafting compelling design concepts but also formulating strategic marketing approaches tailored to both Sephora's requirements and their audience's preferences. This multifaceted role underscored my proficiency in translating creative visions into actionable designs and aligning them with strategic marketing objectives.
Responsibilities: Production design, digital design, proofreading
Responsibilities: Production design, digital design, proofreading
