Client Overview:
Greystone Retirement Village, an upscale retirement residence situated in the heart of Old Ottawa East, aims to offer residents an opportunity to reclaim their independence and experience an enhanced quality of life. With an array of amenities, attentive staff, and a thriving community, Greystone Village Retirement stands as a haven for its residents.
Greystone Retirement Village, an upscale retirement residence situated in the heart of Old Ottawa East, aims to offer residents an opportunity to reclaim their independence and experience an enhanced quality of life. With an array of amenities, attentive staff, and a thriving community, Greystone Village Retirement stands as a haven for its residents.
Design Challenge:
Tasked with redefining the identity of Greystone Retirement Village, our team at Xactly Design & Advertising embarked on a journey to create a brand that resonated with luxury, community, and independence. The challenge lay in encapsulating the essence of these values while ensuring that the brand's visual elements conveyed the care and commitment that Greystone extended to its clientele.
Tasked with redefining the identity of Greystone Retirement Village, our team at Xactly Design & Advertising embarked on a journey to create a brand that resonated with luxury, community, and independence. The challenge lay in encapsulating the essence of these values while ensuring that the brand's visual elements conveyed the care and commitment that Greystone extended to its clientele.
Design Solution:
Working collaboratively with the client, we meticulously crafted a comprehensive branding package that seamlessly encapsulated the ethos of Greystone Retirement Village. Our conceptualization commenced with the development of a sophisticated yet approachable logo, combining timeless typography with an emblem inspired by the vibrant, interwoven nature of the community. This visual identity was then extended to a stationery set, uniting elegance and functionality to reflect Greystone's commitment to excellence.
Working collaboratively with the client, we meticulously crafted a comprehensive branding package that seamlessly encapsulated the ethos of Greystone Retirement Village. Our conceptualization commenced with the development of a sophisticated yet approachable logo, combining timeless typography with an emblem inspired by the vibrant, interwoven nature of the community. This visual identity was then extended to a stationery set, uniting elegance and functionality to reflect Greystone's commitment to excellence.
The centerpiece of our solution was the creation of a dynamic website that not only showcased the myriad amenities and services offered but also offered an immersive virtual tour of the village's facilities. Through intuitive navigation, engaging imagery, and succinct content, the website became a gateway for potential residents to envision their life at Greystone. To complement the branding efforts, we curated additional collateral such as brochures, pamphlets, and digital presentations that conveyed the luxury, warmth, and compassion at the heart of Greystone Village Retirement.
Outcome:
The revitalized branding for Greystone Retirement Village served as a conduit to communicate the essence of the community to both residents and potential clients. The visual elements spoke to the luxury and care that Greystone embodied, while the comprehensive collateral ensured that this identity was consistently conveyed across various touchpoints. With a renewed brand presence, Greystone was well-positioned to attract individuals seeking a community that offered them not just a residence, but a life of independence, quality, and fulfillment.
The revitalized branding for Greystone Retirement Village served as a conduit to communicate the essence of the community to both residents and potential clients. The visual elements spoke to the luxury and care that Greystone embodied, while the comprehensive collateral ensured that this identity was consistently conveyed across various touchpoints. With a renewed brand presence, Greystone was well-positioned to attract individuals seeking a community that offered them not just a residence, but a life of independence, quality, and fulfillment.
Responsibilities: Art direction, logo design, responsive website design, brand collateral design
