The project is dedicated to the 75th anniversary of the Rossiya Segodnya International Information Agency. The history of the agency can be divided into four eras: 

the Soviet Information Bureau (Sovinformburo) (1941-1961) – coverage of the Great Patriotic War; the Novosti Press Agency (1961-1989) – the first space satellite; 

RIA Novosti (1990-2013) – the Sochi Olympics; and Rossiya Segodnya (2013-present) that covers today’s news. The agency’s past is reflected in a series of prints, which were later printed on bags, T-shirts, sweatshirts and china. The sweatshirt colors are red, blue, white and gray in accordance with the Rossiya Segodnya logo. The number 75 also follows the same patterns that depict areas of the agency’s activity.