Mark Heaps's profile

Bloodwork:Sleeves

Photography
Bloodwork:Sleeves was a book project that was a collaboration between Max Dolberg (photographer), Adrian Lee (Director and Coordinator), Eric Powers (Designer), and myself Mark Heaps (Graphic Artist/ Compositor).  My role in the project was to take all of Max's photographs from around the world and build a cohesive look and feel for all of the spreads of the book.  The book ended up featuring over 60+ sleeves tattooed by some of the greatest tattoo artists around the world.  The final book was 350 pages and weighed in at 12lbs.  It was an amazing task of which my part involved 400+ hours of design and production.  Especially because all the subjects were shot in quickly made DIY studios around the world.  Rooms in hotels, basements, converted apartments, and more were all used to capture the original photographs and then given to me for production.
I was extremely proud of the final release and all the work the team put in.

These are just a few snippets from that book that I thought I'd share.  The tattoos are works of art themselves and because of that we wanted to make sure we did the best job possible to show off the ink and how it flows with the forms of the body. If you'd like to know more about this group and the book you can check it out at their site (http://www.analogtattoo.com)

Enjoy!  :o)
We had a series of different poses worked out from the concept stage.  This was called the "windmill" pose.  Each persons tattoo had a different type of layering to their arms.  It was never just an even/odd concept and was based on an individual tattoo basis.
Other than working on the book I was in the process of getting my own sleeve produced at the same time.  In the end we rushed to finish so I could be featured in the book.  In the last 4 days I had almost 27 hours of tattoo work done to my body.  I don't recommend doing this, I got very sick because of the shock to my system.
One of the collectors in the book is the well respected social/urban/graffiti artist who writes under the name "Saber".  He was the subject on the discovery channel when he had two separate tattooers work on an arm each during a single show.  "Saber" was the only person to get a singular individual pose.  Because of his tattoo we felt strongly about showing the forearms with the double spread.
Max Dolberg hard at work taking pictures of "Saber".
The make-shift studio assembled in Saber's art studio, southern California.
Many of the collectors also flew across the United States to proudly share their piece with the Analog Kollectiv.  It was amazing to see how these colors held up after healing, they all proved that the standards and future for tattooing is still a growing cause.
You can imagine the detail involved in these pieces.  It was such a visual challenge to blend the arms together and not feel like you were damaging the lines of the tattoo.
This was the first double spread feature I built for the book.  It actually became a lenticular print piece that was adhered to the cover of the book in finishing.  This animation on the book cover gave the illusion that the arms were spreading outward as you moved the book around.
Tera had shown up to finish her arm the same last few days as myself.  We both sat in the shop watching other get work done for hours and hours at a time.  Her piece came out brilliantly!  So vibrant, and the line forms taking influence from Elizabethan flourish and Art Nouveau treatments astounded me.
Max Dolberg hard at work shooting macro detail shots for other pages in the book and the later built video.
The colors and the moods they expressed on the collectors bodies were very powerful.  After staring intimately at the details of each photo I found myself admiring the smallest quirks in each piece.
One of the original concept pieces drawn out by Adrian Lee, founder of the project.
Each book being bound overseas was eventually shipped to the US by boat.
The final book and it's packaging.  Lenticular badge cover, pressed foil on linen, tri-fold architectural style pages for wide spreads to gain real estate for the tattoo composite images.
The spreads were also printed large to build a gallery exhibit for the night of the launch.
The launch and first exhibit was held in San Jose, California.  Thankfully it was so well received and a very successful launch to a project that was years and years of work for everyone involved.
Bloodwork:Sleeves
Published:

Bloodwork:Sleeves

A brief look into the Bloodwork:Sleeves tattoo book project put on by A.T.A.K., the Analog Tattoo Arts Kollectiv. My role in this project was as Read More

Published:

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