YESAH's projected Spring Summer campaign pictures
The focus of this assignment was the Art Direction. As a group, we decided to work on a fresh image for the local brand, YESAH. In line with their original concept, we produced 6 images to be published for their SS/17 new collection with theme of food and fun. Aspects of this assignment includes Styling, Photography, Digital Imaging and Marketing. All members fully participated in all areas of the production.
Art Director: Denise Gow (me)