ORZORA: Clothes for women in wheelchairs
This final year project emcompasses all areas of building a brand. It touches on branding, Marketing (Collaterals), Store design, Number projection (Merchandise plan etc.), Visual Merchandising, Making a short film, and the Production of Garments.
Disclaimer: This was a pair work and my partner focuses on the production of garments. Branding and the makings of a short film was a shared effort and all other aspects were handled by me.
Our work was selected and featured across a few Singapore News sites and radio stations, The New paper being one of them. You can find the article here http://www.tnp.sg/news/singapore-news/clothes-women-wheelchairs.
Brand Sypnopsis
Summary
Floorplan
Store Mockup
A store designed with ample moving space, especially for the wheelchair enabled.
Magnetic hangers all around the store
Storefront design with a panel that slides out and allows a new design each concept change
Number Projection
Visual Merchandising
Starting from scratch, I built a visual merchandising display which was to be the main focus of the my booth during the FYP design showcase. My fixture cores on the practicality of displaying items, clothes and accessories to the public.
Transparent plates with magnetic knobs act as jewelry display holders.
In line with the concept of easy access for the wheelchair enabled, clothes are displayed at a convenient 1m height for them. The table top is equipped with a galvanising plate as base, where custom-made magnetic hangers complete the set. With a strong-hold force of 2kg, the magnets hold up articles of clothing well while making it easy for the disabled to remove the hanger off.
Magnetic hangers
Short film: A Wearer Guide
