There are times in life when class, style, quality and taste raise their hand. In that moment, one finds themselves living the Gent Life.
Gent Life is an online platform dedicated to men's fashion, travel and lifestyle with a focus on the way history has impacted those subjects. By combining modern content regarding trends and points of interest with historical figures and events, Gent Life has distinguished themselves apart from the everyday men's fashion publication.
I created a brand identity and website design so that Gent Life could expand from social media to a native source. My goal was to extend their current approach by combining the old with the new, and design a modern logo and website with old fashioned details such as classic fonts and dapper iconography.
I also mixed in some modern detail, like a hover feature on the website that fades grayscale images to full color. This is a subtle nod to the timeless style and history presented via modern technology.
Logo Design
Custom Squarespace & Blog Design
Business Card Design
