Every year, CardWorks holds a Leadership Offsite, gathering together all upper management to recap their year and participate in team building exercises. In 2017, CardWorks held their annual offsite in Orlando, FL to celebrate a brand new office being opened in the area and I helped to create the visuals for the event. This included overall branding, signage, stationery, as well as the presentations during the event.
There were several aspects of the event that affected my design choices. Mainly, the location being in Orlando, I used beachy imagery. CardWorks was also celebrating their 30th anniversary - the pearl anniversary - so I incorporated clam shells to add dimension to the theme.
I highly enjoyed this project, not only as a lover of stationery and brand collateral, but also as a passionate local. The biggest challenge was incorporating a fun, Floridian theme that cooperated with CardWorks' traditional, corporate style.
Event Branding
Save the Date & Invitation
Stationery
Some of the Gift Bag Merch
