J.P. Morgan Chase wanted to introduce a new travel rewards credit card into the fold and see how many people liked it. There would be a banner ad campaign and a landing page, so we got moving on it. The banners played on the passions of Chase’s very own customers. The stories were targeted toward the sites where the ads would be served. Blue waters for travel sites, ski adventures for sport lovers, and fish markets for foodies. I designed a landing page that incorporated the banners. Key benefits and a large call to action were ever present on the page. We were able to track which banners performed the best and applied our learnings to Chase’s current suite of card products.