Wisconsin Avenue is the cultural epicenter to many Wisconsin residents and contains some of the city's most notable landmarks, historical architecture, and popular entertainment venues. Milwaukee is a stunning city, but all too often, its inhabitants overlook that fact. Through constant exposure, they become accustomed to its beauty and lose appreciation for the wonders that surround them. 

Our goal is to focus on the details, accentuate the beautiful, and re-instill a sense of wonder into the lives of Milwaukee natives. Through sharing our photography on social media, we hope to encourage exploration, promote city pride, and find the extraordinary
within the ordinary.