Born out of their love and passion for handmade products, ARTFULNOONS was founded by two avid crafters from India. They retail through their web store, which has evolved into a highly interactive and fast growing online business.
Problem Statement:
Marketing and getting a word out during the initial phase for any startup is difficult. They had a heavy focus on building a powerful brand through engaging content and memorable buying experiences.
They needed support with re-vamping their newsletters & creating eye-catching web banners. They wanted to use vibrant colors for all their collaterals including business cards, products, web presence etc.
Design Solution:
Keeping in accordance with their story of building a powerful brand & use of peppy colors, I designed around the core elements they use for building their products. For their business card, I used vector forms of elements they used in making their handmade pieces. This design then grew to become a brand component by itself, which was included in all their other collaterals.
Web banners :
Newsletter Design :
