I created the fictional Emerald Oasis, and developed branding and marketing for the upscale salon I chose to locate in San Francisco. I used elegant gestural acrylic brush strokes to evoke a feeling of tranquility and elegance in the logo mark and complemented it with a structured font. The brand’s attributes were then applied to a business system, the salon and spa’s storefront design, full-page magazine advertisement, bus stop signage, and a mobile app.