Now you can see the first “joking” idea I had, and for the lack of clarity I crossed it out. Now here is where a great partner and friend is a great help. Peter and I have known each other for more than 4 years now and despite agreeing on a lot of things there is still healthy bouncing off ideas of each other. People like that are very important for generating ideas.

I sent a few straightened mock-ups to my boss and great friend, Peter who said I can see the potential but make it more digital. This is when I cried out pixels and frames, then he added waves.

Blue is a sign of stability, reliability and calmness, we decided that Content 45 should use it to project those qualities for the clients. So after looking and Newton’s colour wheel (Yes, the guy who had an apple fall on his head also created probably one of the most important discoveries for colour for designers), the colour palette of blues was created and used for pixel background. Here is the final logo.