Helena Beauty Cosmetics
Branding was created based on the research of the target audience. According to the research Slovenian women wanted to find cosmetics that will be more relatable (i.e. fun, happy, energetic) and less of an established and more corporate brand. Based on this different watercolours were used to create a background. Client has agreed on the final orange colour (with the product line expansion additional colours will be added).
Helena Beauty Cosmetics
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Helena Beauty Cosmetics

Helena Beauty Cosmetics branding created based on the emotional research of target audience
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Published:

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