The TAG Heuer Connected Modular 45 provides unique customization capabilities to enable more than 500 style choices. One can select from 56 different versions of the watch. Users can personalize the watch with a variety of modules, horns, bracelets and buckles, along with 30 watch dial options. Furthermore, the module can be changed out for a mechanical watch or the prestigious Heuer 02T Tourbillon Chronograph.
The movie was created to present this watch features for its launch at the BaselWorld fair in march 2017.

We chose to focus on 4 models that illustrate possible variations, with different styles and strong universes. To highlight the “Swiss Made”, we chose the Heuer 02T module as the starting point of the film.
We proposed to use a split-screen principle to relate the different universes in a rhythmic and dynamic way. The multiplication of universes allows us to insist on the modularity of the piece and to remain coherent and centered on this unique product: TAG Heuer Connected Modular 45.


Music is for a personal use, not for commercial use.

Client: Tag Heuer
Executive Director : I-REEL // vimeo.com/ireel // www.i-reel.fr
Director : Simon Ravet

Project Management : Joanna Brunet
Producer : Henri Hayon
Director of Photography : Christophe Graillot
Assistant Camera : Kevin Lieber
Gaffer : Christophe Alaphilippe

3D Artists : Bruno Jean, Gilles Simoné, Julien Crochet, Ladislas Lepoutre
Shading / Lighting / Rendering : Gilles Simoné, Julien Crochet, Ladislas Lepoutre
Animation : Henri Hayon, Simon Ravet, Gilles Simoné
Art Direction / Motion Designer : Simon Ravet
Compositing : Julien Crochet, Ladislas Lepoutre, Simon Ravet, Gilles Simoné, Kevin Lieber
Editing & Color Grading : Simon Ravet

Music & Sound Design : SUPERPOSE Studio et Circonflex