An advertising campaign comprised of advertisement/short film, a bus shelter poster, a billboard and a promotional postcard. The driving concept is that one in seven people cannot blow up a balloon, highlighting the fact that one in seven Australians suffer from depression. Bright colour, strong copy and an emphasis on faces creates an emotive and original campaign that addresses the issue with a sense of hope. An original logo was also created.

The poster was a recipient of an Australian Graphic Design Association (AGDA) Award at the Australian Design Biennale 2012 for Art Direction.