Smooth Revolution
The Pedal Powered Food Company
The Pedal Powered Food Company
Local business owner, James Stocks approached me to design a new visual identity for his bicycle pedal powered smoothie company. He was very interested in developing a crest. Following this initial brief, I spent a few hours on location photographing him, his bike and blender in operation. These shots formed the basis of my design.
I developed a crest by illustrating elements of James's bike adorned with his blender and pieces of fruit. The central bicycle wheel pushes the fruit theme further, subtly representing a slice of citrus, as does the use of the colour orange. Hand drawn type was used to impart the community, festive and friendly values that are at the heart of James's business ethos.
