"New Traditionals" Typeface Design
Client: Schweppes
The brief was to create a decorative typeface for the existing Schweppes 'Traditionals' soft drink range. The 'New Traditionals' font was crafted to be playful and fun, while at the same time bold and legible enough to stand out on packaging and design materials.
The typeface design was inspired by contemporary scriptive typefaces. A variety of alternate characters, flourishes and ligatures were developed to allow flexibility when designing typographic lockups.
