Caleb de Gabriel's profile

Guide To Fishing

Caleb de Gabriel
•
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
Art Direction & Editorial Design
 
The brief was to educate media agencies across Australia about the range of Australia Post marketing tools designed to help them target their campaigns.
 
Our solution was to create an eye-catching textbook that taught businesses how to lure, bait and land a consumer with Australia Post's services; The Australia Post Guide To Fishing.
 
The book combines striking illustrations and with informative yet light-hearted copy, written from the perspective of a wise fisherman. The book established Australia Post as the authority on catching consumers.
 
 
 
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
 
Credit
 
Copy Writing:  Charles Baylis
Art Direction/ Design:  Caleb De Gabriel
With illustrations from Jacky Winter
 
 
fishing Australia Post marketing fishing book fishing journal marketing guide fishing guide Layout typography design illustration design book design Copy Writing
Guide To Fishing
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Caleb de Gabriel's profile

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Caleb de Gabriel's profile
Melbourne, Australia

Guide To Fishing

The Guide To Fishing was a publication designed for Australia Post. A combination in copy-writing, editorial design and illustration. Taking ins Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives