With its freshly made burgers and homemade buns, Gerd is where ingredients matters.
We proposed a logo that speaks for itself and can be used with or without the bilingual logotype. The shape of the identity makes direct reference to the brand name in Farsi which means ‘round’ and to the burger itself with its layers of ingredients.
A range of illustrations that gives the brand a more playful and cheerful look and feel, accompanies the burger.