HEINEKEN PRESENTS:
THE MOST REFRESHING BAKERY
Thanks to a unique A-Yeast, Heineken beer has it’s refreshing taste.
Objective:
Create awareness and educate consumers about Heineken’s A-Yeast in an interesting, unique and contemporary way that grabs attention.
Idea background:
To bring to life the fact that A-yeast gives Heineken it’s unique and refreshing taste, we set out to prove the qualities of A-yeast in an entirely different category.
IDEA:
Heineken opens a pop-up bakery where we challenge Mark Plaating, a Master Boulange, to bake a one-of-a-kind, great tasting bread using Heineken’s unique A-yeast - with the taste being reminiscent to that of Heineken's beer.
TEAM:
Josua de Villiers - Art Director
Max Kurstjens - Copywriter
Sophia Strydom - Designer
Bas Verwoerd - Director
Dennis Baars - Creative Director
Erik Falke - Creative Director
Darre van Dijk - Chief Creative Officer
Bianca Licher - Producer
Mitchell Duffree - Producer
Ivanka Kempers - Art Department Director / Interior Director
ANNOUNCEMENT FILM
THE BAKERY
BEFORE
AFTER
DESIGNED ELEMENTS
LOGO
PACKAGING
BAKER AND CREW Apparel
A-YEAST PACKAGING
COASTERS
HEINEKEN EXPERIENCE VOUCHERS
BREAD DELIVERY BIKE
