Josua De Villiers's profile

Loerie Awards Campaign Winner - Castle Lite - Ziyabanda

Josua De Villiers
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A BEER LAGERED AT -2.5°C CREATES THE FIRST EVER TRACK MADE AT -2.5°C



KEY MESSAGING:
Castle Lite is the only beer lagered at -2.5°C.

ASK:
Make this intrinsic property come to life to a young, black, style-blazing target audience.

ACHIEVEMENTS:
Bronze Campaign Loerie winner at the Loerie awards 2016.
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beer ice frozen tvc av behind the scenes Cutdowns
beer ice frozen tvc av behind the scenes Cutdowns
beer ice frozen tvc av behind the scenes Cutdowns
beer ice frozen tvc av behind the scenes Cutdowns
beer ice frozen tvc av behind the scenes Cutdowns
beer ice frozen tvc av behind the scenes Cutdowns
beer ice frozen tvc av behind the scenes Cutdowns
beer ice frozen tvc av behind the scenes Cutdowns
beer ice frozen tvc av behind the scenes Cutdowns
beer ice frozen tvc av behind the scenes Cutdowns
beer ice frozen tvc av behind the scenes Cutdowns
beer ice frozen tvc av behind the scenes Cutdowns
beer ice frozen tvc av behind the scenes Cutdowns
beer ice frozen tvc av behind the scenes Cutdowns
beer ice frozen tvc av behind the scenes Cutdowns
WE THEN TOOK THE COLDEST TRACK EVER MADE
AND PRESSED IT ONTO A RECORD, MADE OF ICE.
CASE STUDY VIDEO
Loerie Awards Campaign Winner - Castle Lite - Ziyabanda
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Josua De Villiers's profile

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Josua De Villiers's profile
Amsterdam, Netherlands

Loerie Awards Campaign Winner - Castle Lite - Ziyabanda

Castle Lite is the only beer lagered at -2.5°C. We needed to make our young consumers aware of this intrinsic property, as well as entertain them Read More

Published:

Creative Fields