Social media
Eternit is a market leader in Brazil, operating in the segments of sanitary wares, sanitary metals, roofing and constructive solutions.
Clean and modern layouts were designed to catch users's attention, with total focus on subjects to promote interaction (likes, shares and comments) and visits on their website.
Facebook Cover and Avatar
Like Campaign
Product Posts
The focus is on the product, with beautiful images and close-ups of special details. Cinemagraphs are also present in gif posts.
The Eternit Owl
The Eternit mascot, a charismatic owl, has been widely used to dialogue with people. The second post is from a series called "Dica da Coruja (Tip of the Owl)", with construction tips or quotes related to architecture or arts in general. ("Everything has an essence in harmony in the universe. The role of the artist is to reveal it", Tomie Ohtake, a nipponic brazilian artist).
Video Posts
A video published on Facebook to promote their Instagram's profile.
Arts, Decoration and Architecture Posts
The Eternit Owl also appears here in a playful way.
Commemorative Days
1. Architecture Day
2. Tree Day
3. World Water Day
4. Pink October Engagement post.
