Email Marketing
Eternit is a market leader in Brazil, operating in the segments of sanitary wares, sanitary metals, roofing and constructive solutions.
These e-mails has been projected to dialog with users in a long time-based campaign. Including portfolio emails and themes such as construction, decoration and sustainability tips and also institutional news were used to get closer to users, bringing relevant information to them. The result was the growth in the subscriber base and the increase in conversion rates (higher opening rates, more clicks and time spent on Eternit's website).
Coded considering the best practices for e-mail marketing to make beautiful pieces while kept relevance and good deliverability.
Constructive solutions
1-2. Presenting Painel Wall and Eterplac, some construtive solutions by Eternit.
3. Introducing a Construction Exhibition in Goiania, Brazil, where Eternit took part.
1. Announcing Biennal Arts in São Paulo, the second oldest art biennial in the world sponsored by Eternit.
2-3. Promoting Copa do Brasil, a national football cup in Brazil sponsored by Eternit.
Tips and good practices
1.Decoration tips.
2. Sustainable atitudes.
3. Different types of faucets.
