Earth Hour is the world’s largest, environmental grassroots movement in history, connecting hundreds of millions of people all over the planet with the mission to protect the planet. It is an open source movement organized by WWF and volunteer organizations worldwide. From a simple gesture of switching off for an hour, Earth Hour has grown from being merely symbolic to become a movement that inspires people to adopt planet-friendly changes in their everyday lives. In the year 2016, WWF-India chose to motivate people to switch to the renewable source of energy i.e. the Sun.
The brief was to design and direct all the creatives of Earth Hour India and spread the message to #GoSolar keeping in mind the campaign look and feel.
The brief was to design and direct all the creatives of Earth Hour India and spread the message to #GoSolar keeping in mind the campaign look and feel.
COLLATERAL:
The campaign was heavily promoted and myriad collaterals were designed like posters, print ads, standees, billboards, t-shirts, website, social media posts, digital ads, films etc.
The campaign was heavily promoted and myriad collaterals were designed like posters, print ads, standees, billboards, t-shirts, website, social media posts, digital ads, films etc.
The Earth Hour India official film
Animation to explain Earth Hour to kids
Solar Calculator: It allows the user to switch the electronic appliances to solar and see the drastic change in their electricity bill
Poster designs
T-shirt design
Earth Hour all over the country
