Studio AG is an architecture studio based in São Paulo, Brazil.

The goal was to develop a new visual identity for the studio which could visually represent the variety and mixture of materials used in their projects.

The project for the new visual identity is based on a flexible system. It encourages a constant evolution of the brand through the application of various patterns in a random order. This montage relates to the architectural universe and expands the sensorial perception of the brand.

In order to enhance a sensorial perception of the brand, manual printing techniques and rustic materials were used throughout the identity to establish a direct relationship with the clients.

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Client: Studio AG

Project created: February 2015