Client Name : Mutual Spring.
Company Mission : Provide news and advice regarding cryptocurrency investments and sustainable solutions.
Brief : Create a modern brand identity that communicates sustainability and forward thinking.
Client instructed me to expand on ideas surrounding embryos and cells. I went for a circular, line based approach at first then explored more.
Initial web typography options presented to the client
Client decided on his own typeface using Fira Sans for headings and Open Sans for paragraph text. Decided to use one of the first designs for the logo
After 6 months, the client expressed his discontent with his original embryo idea for the logo, so we decided to create a new one that more clearly signifies the cryptocurrency elements of his service.
Designed a fullscreen section based website, using photo backgrounds with a ken burns effect, vector graphics to illustrate services.
The intention was to follow a clean "tech startup" style.
Website can be viewed at http://mutualspring.co.uk
Website can be viewed at http://mutualspring.co.uk
Homepage
Services
We added a consultancy booking system as part of the digital products range.
Service mockup
Digital Products
