My work: strategy, idea, copywriting.
(Designer - João Vidigueira; Art Diretion - Cristiana Mamede; Creative Director - Alexandre Nobre)
Briefing: Brandymel, a very sweet portuguese drink, needed a brand "quick-fix", something to remind people about the brand and to generate purchase intention.
Idea: A christmas year-end special edition to "kick away" the bitter things that happened during the year. The special edition included the cutest sock packaging, in 4 themes (love, money/work, friends/family, football) and the possibility to win 1 of 4 experiences.
Result: with just pos materials and a micro online media plan, all 20.000 bottles we´re sold. The brand got more 20% more Facebook followers during the campaign.
