My work: strategy, central idea.
(Designer - Rui Costa; Creative Director - Alexandre Nobre; Copywriter - André Peixoto)
Briefing: Create a gathering moment for 500 Grupo Nabeiro/Delta Cafés workers.
Insight: Throughout history, the central coffee in every village is more than a place, is a part of history and collective memory.
Idea: Transform Convento do Beato in a Café Central, inspired by the central coffee that (still) is the informal meeting point in portuguese villages. A modern take on the Café Central concept created an unique corporate event. For example, chef Vítor Sobral interpreted traditional "café central" snacks, guests could have fun in the typical coffee games like snooker, checkers, matrecos (table football) or setas (darts).
