Kao Magiclean | Effortlessly in just minutes
Relaunch campaign for Kao Magiclean's range of bathroom cleaning solutions. Bathrooms are often plagued by unsightly, stubborn black stains due to Singapore’s humid weather. Commonly wet areas in between grooves of wall tiles, silicone along shower booth and washing basin often fall victims to stubborn black stains that don't disappear no matter what how hard you scrub. 

Using a light-hearted yet functional tone to educate consumers that black stains are actually mold that need a specialised mold remover to do the job. We mimic stubborn black mold to octopus legs that wiggler on the grooves and silicone area of bathroom tiles, and demonstrate how easy it is to remove them without scrubbing in 5 minutes by using Magiclean Stain and Mold Remover.

家庭主妇常常因为浴室里的顽固黑色污垢感到困扰。无论使用什么清洁剂或擦洗,都不能去除它。黑色污垢实际上是霉垢。我们示范如何用Magiclean霉垢专用清洁剂,只需5分钟,无需擦洗,就能够轻松的去除它。



           


Behind the scenes





Client Kao Singapore
Agency Black on Black
Creative Director Jude Tan
Art Director ND Chua
Copywriter Jude Tan
Account Management Jocelyn Gan
Director Wayne Wong
DOP Calvin Shang
Production House Veer Pictures (ROLLA) 






Kao Magiclean | Effortlessly in just minutes
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Kao Magiclean | Effortlessly in just minutes

Educate consumer that black stains are caused by mold and that they need a specialised cleaner like Magiclean Stain & Mold Remover to rid it. The Read More
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Published:

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