Celebrities are busy people and they can rarely rest – when they aren’t working and choose to go on a holiday, they must still be available to entertain their fans. With that in mind, we set out to make one celebrity's life that much more enjoyable.
We worked with Swissôtel Singapore to give Marc Nelson, one of Southeast Asia's most recognisable TV personalities (Asia's Got Talent and The Amazing Race Asia), a truly PRIVATE stay. During his stay at the hotel, he could finally escape his routine and away from the lights and cameras. Even though his stay was chronicled on his social media pages, we ensured nobody spotted him in the premises, so it was impossible to tell whether our celebrity had actually been in Singapore at all. After piquing fans’ curiosity, we released a video telling how we turned his holiday into a real escape.
Agency dentsu X
Executive Creative Director Joao Flores
Art Director ND Chua
Senior Copywriter Lena Silva
Account Management Iking Uy, Amanda Poh
Director Phil Giordano
DOP Jai Rafferty
Production House Invisible Artists