Challenge:
Audio Video Rentals is in need of branding for their company. They want a clean and legible logo with the acronym for their company. They want their look and feel to be corporate and clean. The colors wanted is to be printed in black and white.
Solution:
Our concept for the design was to create a logo that is unique, but still represented the minimalist side of corporate identity. We edited the characters to play off of each others angles, mainly to make sure the 'V' is readable. We chose to edit the 'R' to where it also mimics the angle of the 'V.' This creates a fluid motion throughout the entire acronym. At the bottom of the logo we have inserted the meaning of AVR. A repetition of AVR is seen on the letterhead and front of the business card. Our goal is to have AVR customers recognize AVR by their shape, not just their name. On the back of the folder seen underneath the letter head, we chose to continue to have the graphic exceed off the page like the other platforms.
