CTT BUSINESS SERVICES
CTT is more than postal service.
With the largest network of distribution in the country, plus years of expertise, the brand developed a B2B oriented branch focused only on tools and services for business to reach consumers.
CHALLENGE
Organize and translate the services available in a simple graphical, yet powerful way at the most attended business fair in Portugal.
Translate the 6 key services offered by CTT to business partners into a concept and make it shine at APDC - the most attended business fair in the country.
IDEA
Following the year's concept "Everyday closer to you" we started with the adaptation - "Everyday closer to your business strategy" - an affirmative claim that only the biggest connected network like CTT can do.
Inspired by one of the most strategic games - chess - we personalized every service like a chess piece.
As King the crown jewel of CTT, the mail. With a wide-spread and high distribution, the Direct Mail became the pawn, Geoindex, the complex and segmented database that CTT offers, turned into Knight and so on.
With this idea we picked a limiting space and standard exhibition stand (provided by the fair) and created an immersive experience, offering the 6 major B2B services displayed as chessman's on a chess board, inside the fairgrounds.
In addition, we created a "gimmick" iPad tool for the sales representative retain prospect clients emails and quickly send out the specs of the desired services to them.
RESULTS
The most visited stand during the APDC
Thousands of inquiries and email entries generated.
Experienced growth at sales prospects right after the fair ended.
A new life for the B2B division of CTT.
Thousands of inquiries and email entries generated.
Experienced growth at sales prospects right after the fair ended.
A new life for the B2B division of CTT.
