A DIGITAL STREET RACE TO WIN CONCERT TICKETS
CTT is Portugal's postal service company with over 500 years of existence.
They are the business in Portugal with more stores fronts - Postal Offices - with literally one in each neighborhood.
With a large selection of products and services in-store, one of the coolest is a large selection of tickets to concerts, theater, exhibition, and music festivals.
They are the business in Portugal with more stores fronts - Postal Offices - with literally one in each neighborhood.
With a large selection of products and services in-store, one of the coolest is a large selection of tickets to concerts, theater, exhibition, and music festivals.
Although their offer is the same as other competitors, people don't know about the service.
CHALLENGE
With summer coming, CTT wanted to attract youngsters and promote their music festivals wide selection with some digital activation.
IDEA
Integrated with a store campaign with the concept of The best shows right at your door created by our team to show the variety of choice right in each neighborhood, we created a facebook challenge to offer dozens of 3 day passes for the music festivals.
Combining Google's Street View in a Facebook app we created a digital race to find a musician playing at the CTT store, along the streets of Portugal. The goal was simple, the first one to find out the clue and "arrow drive" the streets till the specific CTT Store won a pass for a music festival.
Combining Google's Street View in a Facebook app we created a digital race to find a musician playing at the CTT store, along the streets of Portugal. The goal was simple, the first one to find out the clue and "arrow drive" the streets till the specific CTT Store won a pass for a music festival.
HOW IT WORKED
Every day, at random hours, CTT facebook fans received a notification that the race was about to start.
While in the app, we gave clues and when the button GO showed up, they were placed in a random place far from the store.
Using the arrows keys, the fans navigated up and down, left and right until finding the store and the musician "playing at the door".
While in the app, we gave clues and when the button GO showed up, they were placed in a random place far from the store.
Using the arrows keys, the fans navigated up and down, left and right until finding the store and the musician "playing at the door".
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