Chernihivske and TBWA urge you to believe in yourself!
It is not easy to live in times of change... However, there are times when it is so difficult that you realize that you have nothing to believe in, no one, and it seems that you are surrounded by hopelessness.
When there is nothing to believe in, remember that you have yourself and believe in yourself! To believe in yourself when you hesitate, when it seems that you are left alone, when you do something for the first time, when everyone around convinces you to back off, when fear creeps into your heart... Believe in yourself and make sure that in this world you can do almost anything!
This is exactly what the new communication platform of Ukrainian beer brand No. 1 - "Chernihivske" sounds like, developed by the advertising agency TBWA\Ukraine.
The new Chernihivske image campaign is a manifesto that calls on Ukrainians to believe in themselves and their strengths.
It is not easy to live in times of change... However, there are times when it is so difficult that you realize that you have nothing to believe in, no one, and it seems that you are surrounded by hopelessness.
When there is nothing to believe in, remember that you have yourself and believe in yourself! To believe in yourself when you hesitate, when it seems that you are left alone, when you do something for the first time, when everyone around convinces you to back off, when fear creeps into your heart... Believe in yourself and make sure that in this world you can do almost anything!
This is exactly what the new communication platform of Ukrainian beer brand No. 1 - "Chernihivske" sounds like, developed by the advertising agency TBWA\Ukraine.
The new Chernihivske image campaign is a manifesto that calls on Ukrainians to believe in themselves and their strengths.
Art Director – Anton Momot
Creative Agency – TBWA Ukraine
Film Production – Pronto Film
Director – Evan Owen Dennis
