McDonald's Ukraine has strong creative approach in digital. The design we proposed was aimed to be attractive for users, emphasise brand's uniqueness, stand out in digital and meet brand's global standards. We created graphics, animations and illustrations in the spirit of minimalism and restricted colour palette — yellow, white, red and grey.
Both concepts and published works are presented here. Made with OMD OM Group.
Team:
Iuliia Laguta — design in digital, art direction
Anastasiia Rozumna — creative direction, SMM
Anton Momot — art and creative direction
Bold typography, short animations and bright colours on background aimed to attract user's attention. Visuals should look bright, fun and eye-catching, that is why some concepts deliberately go beyond the established palette in order to better engage younger McDonald's fans in digital.
