Do you like being watched?
In 2015 the Canadian government passed Bill C-51. Touted as an anti-terrorism bill, when really it gave the government all out access to spy on Canadians. Our campaign, inspired by the image that 360 surveillance cameras produce, let Canadians know they’re being watched.
Award: Communication Arts X3
We also launched a website where Canadians can take a photo of themselves in the style of the ads to share on social media, both to let friends and Prime Minister Justin Trudeau they don’t like being watched.