A Cannes Lion winning rebrand for an iconic American brand.
Awards: Cannes Lions - Bronze |One Show -Gold | One Show Bronze - (canimation) | London International Award - Silver | Clios - Shortlist
The Original Lite Beer.
After a decade of declining sales for Miller Lite, our team was tasked with helping the original light beer become iconic again.
We helped take the brand forward by looking backwards. We brought the beer back to its roots, creating a complete 360 design system inspired by the original can. It worked, as Miller Lite sales started to climb for the first time in over ten years.
We picked up a few awards along the way including a One Show Gold, A Bronze Cannes Lion and many more.