phenolux / Brand Identity
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phenolux is a new brand for high-quality and photorealistic 3D interior glass engraving products - phenomenal design made of laser light. The task was to create the visual identity (branding) on the basis of an existing word mark. The visual elements should represent the subject "3D" in any way.
I decided to create an icon made of the three smallest parts of a 3D file (point, edge, face) and as next design level the 3D point cloud (points) as reference to "3D". Based on the icon I created several design elements. Also I suggested to add a claim to the word mark to express the high quality of the product: made to impress.
Logo / Stationery / Packaging / Webdesign
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