#Throwback is a multimedia art exhibit by Multimedia Arts and Sciences students of Mapúa University for their Portfolio and Development Class S.Y. 2016-2017. The exhibit theme is nostalgia and childhood memories drawn from the inspiration that our batch is the last batch of 90s kids that are now on the way to graduating.
The event was held at Nova Gallery, Makati City last March 16, 2017 (Throwback Thursday).
Tagline: "Remember when..."
(Each exhibit piece description begins with "Remember when" to remind the audience of a memory from the past of the artist that may form
a connection to them)
The concept of the branding is to create a look that is fun, energetic, and lively which reminisces our childhood moments.
The focal point of the branding is the cassette tape to represent the 90s, combined with the squiggly lines art direction as a nod
to childhood drawings.
#Throwback: A Multimedia Art Exhibit Collaterals
Official Poster Design
Official Facebook Page: https://web.facebook.com/ThrowbackMAS
Directions to Nova Gallery and Map (Social Media Ads)
Free Admission, Free Food & Free Drinks Ad
Facebook profile picture frames for #Throwback branding (the whole class also changed their profile pictures
to their baby/childhood photos to set the gimmick for the exhibit theme)
Food booth designs
Photos of Documentation Team on Event Preparation and Event Collaterals
Event photos
Promotion Committee
Design Team:
Danielle Llemos - Lead Graphic Designer
Paolo Garrido - Art Direction
Elijah Cajipe - Art Direction, Social Media Director
Derrick Deñola - Video (Motion Design)
Reinalyn Capatan - GIF Artist
Andrew Valbuena - GIF Artist
Ellain Dela Cruz - Typography
Documentation Team:
Zaira Daradar - Photographer
Rhadney Reyes - Photographer, Editor
Judy Sacdalan - Photographer
